Today a mom at the studio was very concerned that we remove acne form the portraits of her class of 2010 grad-to-be.
‘Yes, every portrait we print at Photo Generations IS touched-up to remove blemishes.”I reassured her.
She had come from a local chain studio that does NOT do retouching. She had almost placed her order at the other studio, when the girl helping her choose the portraits said,
‘We’ll get this picture sent over to your school right away.”
“Whoa”, alert mom interjected, “Don’t you take away his acne?.”
‘”No, we don’t,” chain studio sales person told her.
So alert mom contacted me, and asked twice if we do touch ups before arranging the session. Yes Yes Yes! I even have been known to touch up baby drool! But you don’t know it. Because I only want you to notice how gorgeous you are. Sometimes though, I do ask permission if the client wants to keep the moles [beauty marks?] or dark circles under the eyes–hey, some families have that dark-eyed look.
Just so you know, ‘touch-ups’ is the same here as ‘retouching’. Sometimes we call it ‘print art’ which might also include softening or special color treatments. In this digital age we have many options to make everyone look the very best they can. And that includes touch-ups.
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